Reverse Pricing Strategy

1. Buyer Driven Pricing

2020 - 2023 were unicorn years. Record-low interest rates and out-of-state demand drove prices sky-high. Today’s market is more balanced, more selective, and far less forgiving of pricing mistakes.

What this means for you:

• Buyers want to feel like they got the best deal (Understanding of buyer's need affordability)

• Structuring our pricing based on competing listings.

• Sold listings are used to understand appraised value not to create listing price.

 2. Hidden Price Factors

• Back door access to competing listings (a house you've been eyeing for months, in the Broward county area,  I've probably walked through it or know someone who has.)

• Pricing leverage indicators (HOA, If house built 90's or 90's roof may be ready to replace, cast iron pipes, old polybutaylne)

• What zillow isn't reliable (Reason why neighbor got a good deal (unreliable comps), seller credits, why Zillow isn't reliable)

What to do instead:

• Price in line with buyer expectations and current comps

• Compare your home's features and upgrades to competing available listings

• Create urgency and leverage multiple offers

• Do NOT price with emotion, it's difficult to reverse the damage from pricing high

3. What The Reverse Pricing System Can Do For You

• Accurate pricing techniques (model succeeding competition)

• Reality over media (how to not fall for it)

• Competitve interrogation (find out what they really got with this simple trick)

Before the System

After the System

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